An American Icon Embraces the Single Life at 70

Released on = August 29, 2007, 6:55 am

Press Release Author = Erick Laseca

Industry = Financial

Press Release Summary = SPAMŪ Singles Launch Nationwide to Provide Convenient Taste
at Home or On-the-Go

Press Release Body = AUSTIN, Minn. - The makers of the world famous SPAMŪ Family of
Products is bringing the beloved product out of its blue and yellow can. This
August, Hormel Foods launches SPAMŪ Singles nationwide, bringing SPAMT lovers the
savory and salty-sweet taste they crave in a convenient, single-serve foil pouch
great for an easy meal at home or on-the-go.

According to the U.S. Census, nearly 50 percent of the U.S. population, 95.7 million
people, is unmarried or single. Whether single or attached, SPAMT lovers can enjoy
a portion-controlled 3-ounce protein-packed slice of delicious ham and pork wherever
their busy lives may take them. SPAMŪ Singles are great to have on hand in the
pantry for a quick meal at home or to fuel outdoor activities such as camping,
hiking or hunting.

When introduced in 1937, SPAMT luncheon meat was one of the first convenient,
moderately priced and great tasting meat products on the market. Today SPAMŪ Singles
offer that same flavorful experience with extra convenience for active, busy
consumers, making SPAMŪ as relevant today as it was 70 years ago.

\"We are excited to bring time-starved consumers this innovative and convenient
product as part of the 70th anniversary celebration of SPAM,\" said Dan Goldman,
product manager, Hormel Foods. \"Enjoyed alone or easily incorporated into recipes,
tasty SPAMŪ Singles give consumers the portion-control and easy clean-up they
desire."

SPAMŪ Single varieties include SPAMŪ Single Classic and SPAMŪ Single Lite, which
contains less fat, fewer calories and less sodium. The fully-cooked meat offers a
flavorful experience anywhere and everywhere, no refrigeration needed.

SPAMŪ Singles can be enjoyed cold or hot by frying, broiling, grilling or
microwaving, either alone or in a variety of flavorful recipes, including SPAMT
Single Egg & Cheese Muffin, SPAMŪ Single SPAMBURGERŪ Hamburger or SPAMT Single Mac &
Cheese.

SPAMŪ Singles have been available regionally since 2004 and will join the other
items in the SPAMŪ Family of Products in supermarkets nationwide beginning in
August. The average retail price of a SPAMŪ Single is $1.09.

The SPAMŪ Family of Products include the following flavorful varieties: Classic,
Lite, Less Sodium, Hickory Smoke Flavored, Oven Roasted Turkey, Hot & Spicy, SPAMŪ
with Cheese, SPAMŪ with Bacon and SPAMŪ with Honey.

For more information on SPAMŪ Singles, visit www.spam.com.

About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer
and marketer of consumer-branded food and meat products, many of which are among the
best known and trusted in the food industry. The company leverages its extensive
expertise, innovation and high competencies in pork and turkey processing and
marketing to bring quality, value-added brands to the global marketplace. In each of
the past eight years, Hormel Foods was named one of \"The 400 Best Big Companies in
America\" by Forbes magazine. The company enjoys a strong reputation among consumers,
retail grocers and foodservice and industrial customers for products highly regarded
for quality, taste, nutrition, convenience and value. For more information, visit
www.hormel.com

# # #


Web Site = http://www.bm.com

Contact Details =
Erick Laseca
Burson-Marsteller
312-596-3404
erick.laseca@bm.com

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